42 entities awarded the MTA Quality Assured seal
The Malta Tourism Authority (MTA) recently presented the Quality Assured certification to 21 Destination Management Companies (DMCs) and 21 Visitor Attractions, 3 of which are new to the scheme.
During the brief ceremony which took place at Esplora, the participants were presented with some findings about the attractions. These were collected through the MTA travellers’ survey. It was explained that 62% of visitors to Malta are somewhat attracted by the country’s cultural offer. The attractions were also given some general feedback on the positive trends noted across the quality assured attractions and some general recommendations for continued improvement. Furthermore the benefits of the QA seal were highlighted. The 2 main ones being the promotion through the dedicated website www.qualityassuredmalta.com which is constantly being promoted and efforts made to increase its on-line presence and the annual publication of the Quality Assured guide which is distributed both locally and overseas.
In his address to the audience the Hon Minister for Tourism Dr Edward Zammit Lewis commented about the very positive results achieved in 2016 and the already positive outcomes being seen in 2017. January has seen over 100,000 visitors for the first time. The Minister emphasised the importance of quality and the necessity of the ongoing collaboration between the government and the private stakeholders to continue the positive trends seen in the industry. The results achieved prove that this is the best route to success.
The MTA CEO Mr Paul Bugeja in his introductory speech congratulated the participants on their success and said that the MTA is committed to both promoting and recognising quality. This is done through initiatives such as the STAR awards and the Quality Assured seal. The seal boasts over 150 participating entities across the 3 categories. He said this is in line with latest Tourism Policy. One of the three guiding principles is the delivery of quality tourism products and services across the entire tourism value chain, as quality will be critical to the success of the industry.