MTA Quality Assured seal – this is what four restaurant operators had to say about the scheme.
The Quality Assured seal is a Malta Tourism Authority voluntary scheme for restaurants, visitor attractions and destination management companies. The restaurant scheme was launched in 2014 with the first restaurants awarded in 2015. The aim of the scheme is to encourage best practice and recognize those establishments that consistently deliver a quality product. Each category has a detailed set of mandatory criteria which are designed to ensure an excellent and consistent level of quality and service.
The QA seal for restaurants is now in its fourth intake and boasts around 130 restaurants which translates into over 20% of all licensed restaurants. The MTA however wants to keep taking the scheme further so we asked a number of participating restaurants about the QA seal. Below is what the interviewees told us.
Ben Muscat owner of Ta’ Marija restaurant;
Ben told us that the QA seal encourages him to continue upgrading his business and offers that piece of mind that the changes and developments carried out are the right ones. In a nutshell it provides a guarantee of quality and high standards.
The owner of Ta’ Marija restaurant believes that the QA has also helped improve client expectations which in turn push for the restaurant to always to do better. He also commented favourably on the professional feedback the restaurant receives as well as the increase in customer feedback which ultimately contributes to an improved product offer. Ben also believes that the QA has given the restaurant the right exposure that has helped in the growth of his business.
Marco Muscat owner of two Tex Mex restaurants;
Marco feels that to him it is important that the scheme is very genuine, professional and not operated for profit. It cannot be influenced through lobbying and it is of international standards. Therefore he believes that having the seal has added to the prestige of his outlets. Furthermore it is well marketed and increasingly present. He is proud to be a part of this scheme and he uses it for marketing online as it raises the profile of his restaurants and offers peace of mind to his clients.
Rouvin Zammit Apap joint owner of restaurant One80;
Rouvin believes the QA seal makes the business more interesting and challenging as it sets the bar where service, hospitality and product are concerned. As owners he said they are proud to showcase the QA seal on the restaurant’s branded collateral, the menu and website, as this enables their business to stand out more. In addition the very fact that it is managed by the Malta Tourism Authority makes the scheme more prestigious and on par with other foreign national schemes. Rouvin and his business partner feel particularly honoured to be a part of the QA just a year after opening their doors in May 2016.
Charlo Cachia Food and Beverage Manager of the Xara Collection;
The Xara Palace Relais and Chateaux believe in the value of the QA seal to the point that it boasts three QA restaurants, de Mondion, Medina and Trattoria AD 1530. Charlo’s perspective is that this scheme offers serious and concrete guidelines for any restaurant to improve its standards and quality. In addition the scheme provides customer exposure through advertising, dedicated website and annual brochure. It has also benefitted staff who receive both professional feedback by the auditors and from the customers on a regular basis. It consistently helps to increase and improve business and raise the standards of the daily operation by focusing on the product, service, hospitality and ambiance.