Certificate Ceremony for Erasmus+ Traineeship Attendees
The Malta Tourism Authority CEO Mr Paul Bugeja, recently presented certificates to the first group of restaurant managers, owners or key staff, who attended an international traineeship in Rome.
The traineeship is funded by Erasmus+ and offered the successful applicants the opportunity to learn how to increase their sales through better and more effective use of their website. All attendees gained hands-on experience and work-based know-how in the following areas: positioning their web site amongst the first search results on Google pages; increasing contacts and online sales, creating effective pay per click campaigns, using Facebook and Instagram to increase business and to sustain a better image of their businesses.
Furthermore, the restaurateurs expressed satisfaction at the fact that the trip gave them the opportunity to network and share their experiences despite being in the company of their competitors.
This traineeship opportunity was well received by all participants, particularly those from small businesses who most likely would not have had access to such training otherwise.
The participants of the second intake taking place between the 22nd and 28th of January were also invited to the small ceremony to be in a position to listen first hand to the experiences of the previous participants and to network.
During his short address to the group the MTA CEO Mr Paul Bugeja expressed satisfaction that there was a high response rate to this initiative. He added that this showed that local stakeholders were aware of the importance of remaining up to date to remain competitive in a fast changing industry. The best use of digital media not only served to promote a restaurant better but also serves the customer better by offering them the necessary information in a quick, modern and interesting way.