Quality Assured Seal for Visitor Attractions
Quality Assured Visitor Attractions must comply with a detailed set of criteria designed in such a way that when an attraction complies with the criteria, the organisation will be improving the way it operates consequently leading to an improved business model.
The scheme consists of 56 criteria, some of which are mandatory. Visitor Attractions must satisfy all mandatory requirements and achieve a sufficient score in the remaining criteria. The criteria cover several areas including the quality of content and interpretation, value for money, staff training, cleanliness, layout and comfort, quality of service and visitor feedback among others.
The method of assessment consists of an announced visit every two years.